What we collect and why.

We collect the minimum we need to respond to your inquiry, run our practice, and measure our own advertising. Specifically:

• ·Form submissions on this site: name, work email, company, website, monthly ad-spend bracket, and any notes you choose to share.
• ·Chat conversations you start in the chat widget on this site, including the contact details you provide in them.
• ·Email correspondence you send to david@clinicads.com.
• ·Standard server logs (IP address, browser type, pages visited) generated by our hosting provider. Used to keep the site running and to detect abuse.
• ·Analytics and advertising data described in section 02, including pages viewed, referring source, approximate location derived from IP address, and device and browser type.

This site uses cookies and similar technologies. There are three categories, and we would rather tell you plainly than bury it:

• ·Strictly necessary. Keeping the site working, remembering your light or dark theme preference, and running the chat widget. This includes a 24-hour cookie (ca-geo) holding your coarse country and region, set on every visit before any consent choice — its only job is deciding whether we legally owe you a consent banner, it is not shared with anyone, and it is not used for advertising. The site does not function properly without these.
• ·Analytics. We use Vercel Analytics to count page views and referring sources in aggregate. It is a privacy-oriented product that does not use cross-site tracking cookies or build a profile of you across other websites.
• ·Advertising. We run the Meta pixel on this site. It sets a first-party cookie (_fbp), reads the click identifier Meta appends to ad links (_fbc), and sends Meta the page you viewed, the referring page, your IP address, your browser user agent, and actions you take here such as submitting a form or booking a call.
• ·What the Meta pixel is for: measuring which of our ads produce inquiries, and showing our ads to people who have visited this site or who resemble our visitors. Under the California Consumer Privacy Act this counts as sharing personal information for cross-context behavioral advertising, and you can opt out as described in section 07.
• ·The pixel is loaded only if you have not opted out. If you have used our opt-out control, or your browser sends a Global Privacy Control signal, the pixel script is never requested at all, so no data about your visit reaches Meta rather than merely going unused.
• ·If you are visiting from the EEA, the UK, Switzerland, or Quebec, we ask first. Nothing optional loads until you accept a consent banner, and that covers the chat widget as well as the advertising pixel. Elsewhere the optional cookies run unless you turn them off, which is what local law provides for.
• ·We do not sell your personal information for money, and we do not pass it to data brokers.
• ·We do not collect protected health information (PHI) through this site under any circumstances. This site sells marketing services to practices; it is not a patient-facing site and has no patient intake.

We publish detailed guidance telling medical practices not to run a standard Meta pixel on their patient-facing websites, so it is fair to ask why one runs here. The distinction is what the data reveals, not the technology.

On a clinic’s website, the page address itself can disclose a medical inquiry. A visit to a rhinoplasty or fertility page, tied to an IP address an advertising platform already associates with a real person, is individually identifiable health information. The clinic is a covered entity and carries the liability.

This site has no patient pages, no intake forms, and no health information. Its visitors are practice owners and marketers evaluating an agency, and the page you are reading discloses nothing about your health. A pixel here is ordinary business-to-business advertising measurement. That difference is the entire argument we make to clients, and it is why the two positions are consistent rather than contradictory.

Anything you give us is used for one of these purposes, and nothing else:

• ·Replying to your inquiry.
• ·Scheduling and conducting a strategy call.
• ·If you become a client, executing the engagement letter and providing services.
• ·Measuring which of our marketing produces inquiries, and showing our advertising to relevant audiences.
• ·Internal record-keeping for tax, accounting, and audit purposes.

Some operational tasks are handled by third-party services. Each has its own privacy policy, and each receives only what its function requires:

• ·Meta Platforms, receives the advertising and event data described in section 02 for measurement and audience building.
• ·Vercel, hosting, CDN, and aggregate site analytics.
• ·LeadConnector / HighLevel, powers the chat widget and stores the conversations and contact details submitted through it.
• ·Calendly, handles the booking flow when you schedule a strategy call.
• ·Our email provider, for sending and storing correspondence.
• ·Professional advisers (legal, accounting), only as needed to run our business.

If you give us your mobile number — through the consultation booking form on our funnel or on this site — you can consent to receive text messages from MMC Group LLC (ClinicAds). Two kinds: transactional messages about the consultation you booked (confirmations, reminders, follow-ups), and, only where you separately agree, occasional marketing messages about our services.

• ·Consent to receive text messages is collected through a checkbox on the form itself. It is never assumed from the fact that you entered a phone number, and it is not a condition of purchasing anything.
• ·No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
• ·In plain English: phone numbers and SMS opt-in consent are not sold, rented, or shared with anyone for their own marketing. The only party that touches your number is our SMS delivery provider (LeadConnector), solely to send you the messages you asked for.
• ·Message frequency varies. Message and data rates may apply according to your carrier plan.
• ·Reply STOP to any message to opt out at any time. Reply HELP, or email david@clinicads.com, for assistance.
• ·We protect this data with industry-standard safeguards: TLS encryption in transit, access limited to the people who need it, and vendors bound by their own security programs. No method of transmission or storage is 100% secure, but we take measures appropriate to a business-to-business marketing practice.

You can limit or stop the advertising tracking described in section 02 in several ways:

• ·Email david@clinicads.com and ask us to stop sharing your personal information for advertising. We will honor it, and we will not make you explain why.
• ·If you saw a consent banner on arrival, declining it is enough on its own, and declining does not limit anything you can read or do here.
• ·Block or delete cookies in your browser settings. Most browsers can block third-party and advertising cookies specifically.
• ·Adjust what Meta does with activity from other websites in your Meta account, under Settings, then Your activity off Meta technologies.
• ·Use the one-click control at Do Not Sell or Share My Personal Information, linked in the footer of every page. It takes effect in that browser immediately, with no form and no account.
• ·Send a Global Privacy Control signal from your browser or an extension. We detect it and treat it as an opt-out automatically, so the advertising pixel never loads for you and there is nothing else for you to do.
• ·Declining advertising cookies does not change what you can see or do on this site, and it does not affect your inquiry if you send one.

We don’t hold onto data longer than we need to:

• ·Inquiries that don’t become engagements: deleted after 12 months.
• ·Chat transcripts: deleted after 12 months unless they belong to an active client record.
• ·Advertising and analytics data: retained according to the retention periods of the platforms described in section 05, which we do not control.
• ·Active client records: retained for the duration of the engagement plus 7 years for tax and audit purposes.
• ·You can request earlier deletion by emailing david@clinicads.com, subject to any legal retention requirements.

Depending on where you live, you have some or all of the following rights regarding your personal data:

• ·Access: ask for a copy of any personal data we hold about you.
• ·Correction: ask us to fix anything that’s wrong or out of date.
• ·Deletion: ask us to remove your data, subject to legal-retention exceptions.
• ·Objection: ask us to stop processing your data for a specific purpose.
• ·Opt out of sharing for advertising: California residents, and residents of states with comparable laws, can direct us to stop sharing personal information for cross-context behavioral advertising. Use the Do Not Sell or Share My Personal Information link in the footer, or see section 07.
• ·No retaliation: we will not deny you service, change our pricing, or treat your inquiry differently because you exercised any of these rights.
• ·All requests: email david@clinicads.com. We respond within 14 days.