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SPECIALTY CLINIC ACQUISITION

Growth partners for specialty clinics with long consideration windows.

Paid media, search visibility, and long-cycle follow-up for fertility, dermatology, regenerative, and physician-led specialty practices — measured across the full decision window, not a 30-day attribution report.

Book a strategy call
Are we the right fit?
Claims substantiation review before every launchSigned BAA + server-side tracking on every accountMeasured across the full consideration window

30 minutes. No deck. No commitment.

$4–15K
Monthly ad spend managed, specialty practices
$200–600
Typical cost per qualified consult
30–180 days
Consideration window we track across
100%
Creative reviewed against claims policy

All figures shown are agency averages, not guarantees.

THREE LAYERS · ONE SYSTEM

The specialty acquisition system.

Search visibility, claims-reviewed paid media, and long-cycle follow-up operated as one system built for practices whose patients research for months before they book.

01

SEO / GEO / AEO

  • Condition-first content for patients still researching
  • Visibility in ChatGPT, Perplexity, and AI Overviews
  • Own the question, not just the procedure name
02

PAID ADS

  • Premium Meta + Google campaigns
  • Claims-reviewed creative that survives medical ad policy
  • Targeting built without personal health attributes
03

SPEED-TO-LEAD + NURTURE

  • SMS reply inside five minutes, every inquiry
  • Nurture that holds the lead across a months-long decision
  • Attribution that survives a 90-day gap between click and consult
Top to bottom, ownedOne team. One report.
ACQUISITION SYSTEM

Three systems. One long-cycle engine.

Search visibility, claims-reviewed paid advertising, and follow-up built to hold a lead through a decision that takes months rather than days.

Built for fertility, dermatology, regenerative, and specialty practices
01Service line

SEO / GEO / AEO

Be the answer during the research phase, months before the consult request.

Specialty patients start with a condition, not a procedure. We build the condition-first content and the entity and schema layer that makes ChatGPT, Perplexity, and AI Overviews cite your practice while the patient is still reading.

  • Condition-first content for the research phase
  • Procedure and physician-level page rankings
  • llms.txt + schema for AI visibility
  • Physician credentials modeled as citable expertise
24/7Research-phase visibility
This week4 posts
412
287
168
02Service line

Paid Ads

Reach the right patients without tripping the strictest ad policy surface in healthcare.

Meta and Google campaigns whose creative passes a claims-substantiation review before it goes near an ad account. For regulated treatment categories this is the difference between a running campaign and a disabled ad account.

  • Premium Meta + Google advertising
  • Claims substantiation review on every asset
  • No personal-attribute targeting on health status
  • Approved variants queued so a flag never costs a week
$200–600Cost per qualified consult
ROAS 11.0x
+24%
+18%
+9%
03Service line

Speed-to-Lead & Nurture

Answer in minutes, then stay present for the months the decision actually takes.

GHL SMS automation responds to every inquiry within minutes and qualifies by text. Then the nurture track keeps the practice present through a consideration window that routinely outruns the platform attribution window.

  • Five-minute SMS response, every inquiry
  • Qualification by text before the calendar fills
  • Long-cycle nurture across a 30–180 day decision
  • Attribution that spans the full consideration window
<5 minFirst response time
Pipeline
last 30 daysLive
25%Booked
$3.93K
Booked revenue
$118
Cost / consult
Visits
12.4K
Inquiries
1,840
Consults
318
Booked
127
Three systems, one team, one reportNo à la carte. No outsourcing. No silos.
PROCESS

A four-step engagement. Three to four weeks to live.

Slightly longer than our other verticals, and deliberately so: claims review and policy work happen before launch, not after an ad account gets restricted.

  1. 01

    Audit & consult economics

    Week 1

    We pull your spend, consult volume, conversion rate, and treatment value. Map the real decision timeline. Output: a one-page model showing what a qualified consult can cost and what your true consideration window looks like.

  2. 02

    Claims & compliance review

    Week 1–2

    Every claim you want to make gets checked for substantiation before it becomes creative. Treatment categories get reviewed against current FDA and FTC positions and platform health policy. This step is why specialty takes an extra week, and why the accounts stay live.

  3. 03

    Measurement & creative production

    Week 2–3

    Server-side tracking with extended attribution windows, because a 7-day click window cannot see a 90-day decision. Then a creative batch built to educate during research rather than push a booking that is months away.

  4. 04

    Launch & optimize

    Week 3–4+

    Campaigns go live. Daily bid and budget management. Weekly creative refresh. Monthly read on cost per qualified consult, nurture engagement, and consult-to-treatment conversion. You see the dashboard before we do.

3–4 weeks
From kickoff to live
100%
Creative claims-reviewed
<24h
Slack response window
ANSWER ENGINE OPTIMIZATION

Patients ask AI first. We make sure it answers with you.

Search moved. Prospective patients now ask ChatGPT, Perplexity, and Google AI Overviews who to see — and take the answer at face value. We run the same playbook on your clinics that we ran on ourselves.

ChatGPTAsked: “Shortlist marketing agencies that do SEO, Google, Meta, and CRM follow-up for a plastic surgery practice”

“ClinicAds — probably the closest match to what you're describing. Their offering is unusually close to your entire request: SEO/GEO/AEO + Google + Meta + speed-to-lead + CRM/SMS automation. They specifically position their plastic-surgery service around booked procedures rather than raw lead volume.”

ChatGPT, unprompted, in response to a prospect’s own search

What to expect, month by month.

Month 1–3

You own your radius.

Entity, schema, and answer-shaped content go live first. Practices typically become the recommended answer inside roughly a 50-mile radius — the searches happening in your own market, where a patient is choosing between you and the clinic across town.

Month 3–6

You own the state.

Coverage widens from local to statewide as citations, reviews, and procedure-level pages compound. The practice starts surfacing for unbranded statewide queries, not just the ones naming your city.

Month 6–12+

Patients travel to you.

At this stage practices get recommended across state lines. That is where the high-value cases come from: patients who will fly in for a procedure, found you through an AI assistant, and arrived already convinced.

Timelines reflect typical outcomes across partner clinics; they are not guarantees. Ranking speed varies with market density, existing domain history, and review volume.

WHAT WE OPTIMIZE FOR

Built for decisions that take months.

Fertility, dermatology, regenerative, and specialty practices, US + Canada.

30–180 Day consideration window
Headline stat, Day consideration window
  • $200–600typical cost per qualified consult
  • 100%creative reviewed against claims policy
  • 100%HIPAA-aware tracking on every account
ROAS, quarterly climb12 months
11x
Q1 · 3.1xQ2 · 5.8xQ3 · 8.4xQ4 · 11x
We optimize for
  • Cost per qualified consult
  • Consult-to-treatment conversion rate
  • Full-window attribution accuracy
  • Nurture engagement across the decision period
  • Ad account health and policy standing
  • Claims substantiation coverage
  • Compliance exposure

Performance figures are illustrative for demo purposes. Nothing here should be read as a clinical outcome claim.

OBJECTIONS, HANDLED

What specialty clinics ask before they commit.

  • Which specialties do you actually work with?

    Fertility and IVF, dermatology, regenerative and orthopedic clinics, vein, vision, and similar physician-led specialty practices. What they share is not the procedure but the buying pattern: a high-value decision the patient researches for weeks or months, inside an advertising category that platforms regulate tightly.

  • My last agency reported great numbers that never turned into patients. Why?

    Almost always an attribution window problem. Platform reporting defaults to a 7-day click window, and specialty patients routinely take 90 days between first click and booked consult. The campaign looks like it produced nothing, or the credit lands on whichever ad they happened to see last. We extend the measurement window to match your real decision timeline before we judge any campaign.

  • We do regenerative treatment. Can that even be advertised?

    Cautiously, and with real limits. Many regenerative products are not FDA-approved for the uses clinics want to advertise, and the FTC has brought enforcement actions over unsubstantiated regenerative claims. Practically, that means we can advertise your physicians, your credentials, your consultation, and factually substantiated information, but we will not run efficacy claims your evidence does not support. If your growth plan depends on making those claims, we are the wrong agency and we will tell you on the first call.

  • How do you handle targeting for sensitive conditions like infertility?

    Without personal-attribute targeting, which the platforms prohibit for health status. Meta does not permit ads implying knowledge of a person's medical condition, and fertility is among the most strictly enforced categories. We build reach through interest, life-stage, and lookalike modeling alongside condition-first organic content, so the patient finds you rather than feeling identified by you.

  • Does HIPAA apply here?

    Yes, and more sharply than in most verticals, because a consult request in a specialty practice can itself reveal a diagnosis. We sign a Business Associate Agreement, run server-side conversion tracking, hash identifiers, and strip protected health information from confirmation URLs before anything reaches an ad platform.

  • How long until I see results?

    First qualified consults typically land inside weeks 2 to 4. A trustworthy read on cost per treatment takes 90 to 120 days, because the consideration window is genuinely that long. Any agency quoting you a 30-day verdict in this vertical is reading a number that cannot yet mean anything.

  • Why do my specialty clinic campaigns look like they are failing?

    Almost always an attribution window problem. Platforms default to a 7-day click window while specialty patients routinely take 90 days between first click and booked consult, so the campaign that produced the patient reports zero conversions and gets paused. We have inherited accounts where the best campaign had already been switched off for exactly this.

  • What attribution window should a fertility or specialty clinic use?

    One matched to your real decision timeline, which for most specialty practices means 90 days and sometimes 180. Measuring a six-month decision on a one-week window does not produce a conservative estimate, it produces a wrong one that credits the last retargeting ad in the path.

  • Can fertility clinics advertise on Meta?

    Yes, without personal-attribute targeting. Platforms prohibit ads implying knowledge of a person's health status, and fertility is among the most strictly enforced categories. Reach gets built through interest, life-stage, and lookalike modelling alongside condition-first organic content, so the patient finds you rather than feeling identified by you.

  • Can regenerative or stem cell clinics advertise at all?

    Cautiously and with real limits. Many regenerative products are not FDA-approved for the uses clinics want to advertise, and the FTC has brought enforcement actions over unsubstantiated regenerative claims. We can advertise your physicians, credentials, and consultation alongside substantiated information, but not efficacy claims your evidence does not support.

  • What is claims substantiation and why does it delay my launch?

    It is checking that every claim in an ad is supported by evidence before the ad exists, rather than after a rejection or a complaint. It adds roughly a week to specialty launches. That week is why the accounts stay live, and it is considerably cheaper than an ad account restriction or an FTC inquiry.

  • What is a reasonable cost per qualified consult for a specialty clinic?

    Typically $200 to $600 depending on category and market, with fertility at the upper end. The qualifier matters more than the number. A cheap consult with someone years away from treatment is a cost, and screening before the calendar fills is what makes the figure meaningful.

  • How do I market to patients who research for months?

    Condition-first content during the research phase, then a nurture track that stays present without applying pressure. These patients start with a condition rather than a procedure, so the content that reaches them earliest answers questions about the condition, not about your clinic.

  • Does HIPAA apply more strictly to specialty clinics?

    The obligation is identical for every covered entity, but the exposure is sharper because an inquiry can itself reveal a diagnosis. A consult request at a fertility or oncology practice discloses more than one at a med spa, which is why the tracking architecture is built before any campaign goes live.

  • How do I handle the emotional sensitivity of fertility marketing?

    By writing for someone who has already been through several disappointments, which most fertility patients have. That rules out urgency tactics, guarantee language, and imagery implying a certain outcome. Credibility and clarity about process convert better here than enthusiasm does.

  • How long before specialty clinic marketing shows results?

    First qualified consults typically land in weeks 2 to 4. A trustworthy read on cost per treatment takes 90 to 120 days, because the consideration window is genuinely that long. Any agency quoting a 30-day verdict in this vertical is reading a number that cannot yet mean anything.

  • Should dermatology practices market medical and cosmetic separately?

    Yes. They are different businesses sharing a building: one is insurance-driven with different economics and referral patterns, the other is cash-pay and behaves like aesthetics. Running them through one campaign structure means neither is optimised, and the cosmetic side usually subsidises the reporting.

  • What happens if a competitor makes claims we will not make?

    It is a real commercial disadvantage in the short term and an advantage over any horizon longer than that. Clinics making unsubstantiated regenerative or outcome claims are carrying enforcement and litigation risk that eventually surfaces. We compete on physician credibility and process transparency instead, and say so plainly to patients.

  • Do physician credentials actually help with AI recommendations?

    Substantially. Assistants weight demonstrable expertise heavily in medical answers, so named physicians with visible board certifications, fellowships, and publications give a model something verifiable to anchor a recommendation to. It is usually the strongest available signal for a specialty practice.
CLOSE

Ready for consults that qualify?

30 minutes. No deck. An honest look at your consult economics, your real decision window, and what you can and cannot claim in an ad. If we can’t move the number, we’ll say so.

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