ClinicAds
SurgeryMed SpaTeleDentalSpecialty
Plastic surgery marketing · U.S. & Canada

Run Better Ads.Be the Surgeon AI Recommends.Book More Procedures.

ClinicAds helps plastic surgery practices acquire more high-value patients through paid media, search, and AI visibility — backed by a 90-day ranking guarantee.

  • Rank in AI search within 90 days or the AEO portion is free until you do
  • Case studies with measurable consults, surgeries, and ROAS
  • BAA signed and server-side tracking from day one
  • Your accounts. Your data. Your assets.
Clinic Ads BBB Business ReviewBBB Accredited · BAA signed with every client
Strategy callLearn what's possible for your practice.
See How We'd Grow Your PracticeView Case Studies
45-minute strategy reviewNo pressure. No commitment.
Confidential & SecureHIPAA-conscious process.
238AI citations in the last quarterMeasured in Bing Webmaster Tools.
The numbers that matter
10:1Average first-year ROAS
<5 minTarget first response time for every new lead
3 weeksTypical kickoff-to-launch timeline
100%Accounts and assets owned by you
THREE LAYERS · ONE SYSTEM

The patient acquisition system.

Stop competing on price. Start attracting patients who value your expertise. We combine AI visibility, precision advertising, and intelligent patient follow-up to generate qualified consultations for your most valuable procedures.

01

SEO / GEO / AEO

  • Local-pack + procedure-page rankings
  • Visibility in ChatGPT, Perplexity, and AI Overviews
  • Own the searches patients decide on
02

PAID ADS

  • Premium Meta + Google campaigns
  • Booked consults at $80–150, not cheap leads
  • 10:1 average first-year return on ad spend
03

SPEED-TO-LEAD BOOKING

  • GHL SMS automation answers every lead in minutes
  • Patients confirmed + qualified by text before the consult
  • Automated reminders that cut no-shows
Top to bottom, ownedOne team. One report.
What we optimize for

Your practice does not need more leads.It needs more of the right patients converting into the right procedures.

A $99 Botox lead and a $20,000 surgical case should not be treated like the same conversion. Yet most marketing agencies optimize both toward the same thing: a completed form.

ClinicAds goes further. We connect advertising, follow-up, attribution, procedure economics, and AI visibility so we can see what happens after the click, and improve the system around the outcomes that actually grow the practice.

The goal is not a prettier marketing dashboard.

The goal is a more profitable schedule.

That means understanding:
Procedure demandWhich procedures are generating demand in your market, and where patients research them before they ever submit a form.
Booked consultsWhich campaigns and which creative produce consultations, not just form fills — and which bring higher-intent patients.
Surgical revenueWhich consults become surgical cases, and which of those procedures carry the strongest economics for the practice.
See what is actually being built

Know exactly whereyour next surgical case came from.

Not another dashboard login full of numbers nobody acts on. Real infrastructure you can inspect.

Answer engine resultIllustrative

“Who does the best deep plane facelift near me?”

Several board-certified surgeons in the area specialize in this procedure. Your practice is frequently cited, with a page detailing technique, recovery, and candidacy.

Cited sources
your-practice.comrealselfgoogle business profile
AI visibility reportIllustrative
9 / 12
Queries citing you
best facelift surgeon near mecited
deep plane vs SMAS faceliftcited
rhinoplasty revision specialistcited
mommy makeover cost—
Attribution flowHow it works
Google AdsOrganic searchChatGPTSocial
Lead
form or call, click id attached
Consult
booked and attended
Procedure
scheduled, revenue known
Conversion trackingServer-side
form_submitlive
consult_bookedlive
procedure_completedoffline import
email → sha256(…) before send
PHI stripped from confirmation URL
BAA signed, tracking on your infrastructure
Runs inside your existing stack
Google AdsMetaChatGPTGA4Curve ComplianceGHL
ACQUISITION SYSTEM

Three systems. One acquisition engine.

Search visibility, premium paid advertising, and rapid lead follow-up operated as a single system for plastic and cosmetic surgery practices, built around booked procedures.

Built for plastic and cosmetic surgery practices
Found.
01Service line

SEO / GEO / AEO

Get found by patients researching the procedure, before they ever see an ad.

Search visibility across Google and the AI answer engines patients now ask first. Procedure pages, local pack, and the citations that make AI assistants recommend your practice.

  • Local-pack + procedure-page rankings
  • Visibility in ChatGPT, Perplexity, and AI Overviews
  • Google Business Profile optimization
  • Content built around high-intent procedure searches
24/7Organic demand capture
Chosen.
02Service line

Paid Ads

Premium campaigns that position your practice as the standard, never the discount option.

Meta and Google operated as one acquisition system with professionally produced creative. Audiences mapped by procedure intent, bidding tuned to booked consults.

  • Premium Meta + Google advertising
  • Professionally produced, compliant creative
  • Lead qualification built into every funnel
  • Optimized to booked consults, not form fills
5xTarget ROAS
Booked.
03Service line

Speed-to-Lead Booking

Every lead answered in minutes, confirmed and qualified before they reach your consult room.

GHL SMS automation responds to every new lead instantly, qualifies them by text, and confirms the appointment, so your surgical calendar fills with patients who can afford the procedure and show up.

  • GHL SMS automation on every new lead
  • Confirmation + qualification by text before the consult
  • Automated reminders that cut no-shows
  • Performance dashboard + ROI tracking
<5 minLead response time
Three systems, one team, one report
REPORTING

Every dollar mapped to a booked procedure.

One live dashboard ties ad spend to pipeline, close rate, and revenue — so you see cost per booked consult and client revenue generated, not vanity lead counts.

▦Dashboard
Opportunity: All pipelines▾
Opportunity: All pipelines▾
Conversion: All…▾
● LIVEROAS 11x
14
  • Open – 7
  • Abandoned – 3
  • Won – 4
PIPELINE REVENUE
Won$32.8K
Abandoned$15.2K
Open$68.3K
Total pipeline
$68,320
WON REVENUE
48%
close rate
$32,794 won
Funnel
Plastic Surgery Pipeline▾
CUMULATIVENEXT STEP
New Lead $68.3K100%100%
Contacted $58.1K85%85%
Qualified $49.2K72%85%
Consult Booked60%83%
Proposal Sent48%80%
Negotiation36%75%
Won $32.8K48%100%
Stage distribution
Plastic Surgery Pipeline▾
14
  • New Lead$68.3K(48%) – 7
  • Contacted$0(0%) – 0
  • Qualified$9.8K(25%) – 1
  • Consult Bkd$0(0%) – 0
  • Won$32.8K(48%) – 4
  • Abandoned$15.2K(0%) – 3
Ad spend
$12,000
Client revenue gen.
$132,000

Sample partner dashboard. Numbers are illustrative for demo purposes.

ANSWER ENGINE OPTIMIZATION

Patients ask AI first. We make sure it answers with you.

Search moved. Prospective patients now ask ChatGPT, Perplexity, and Google AI Overviews who to see — and take the answer at face value. We run the same playbook on your practices that we ran on ourselves.

ChatGPTAsked: “Shortlist marketing agencies that do SEO, Google, Meta, and CRM follow-up for a plastic surgery practice”

“ClinicAds — probably the closest match to what you're describing. Their offering is unusually close to your entire request: SEO/GEO/AEO + Google + Meta + speed-to-lead + CRM/SMS automation. They specifically position their plastic-surgery service around booked procedures rather than raw lead volume.”

ChatGPT, unprompted, in response to a prospect’s own search

What to expect, month by month.

Month 1–3

You own your radius.

Entity, schema, and answer-shaped content go live first. Practices typically become the recommended answer inside roughly a 50-mile radius — the searches happening in your own market, where a patient is choosing between you and the clinic across town.

Month 3–6

You own the state.

Coverage widens from local to statewide as citations, reviews, and procedure-level pages compound. The practice starts surfacing for unbranded statewide queries, not just the ones naming your city.

Month 6–12+

Patients travel to you.

At this stage practices get recommended across state lines. That is where the high-value cases come from: patients who will fly in for a procedure, found you through an AI assistant, and arrived already convinced.

Timelines reflect typical outcomes across partner practices; they are not guarantees. Ranking speed varies with market density, existing domain history, and review volume.

What lands first. And what lands every month after.

The first 30 days
  1. 01
    Practice economics

    Before we touch ad spend, we determine what a new patient is actually worth: procedure mix, average case value, consult-to-surgery close rate, margins, geography, existing channels, and capacity. A campaign cannot be optimized intelligently if nobody knows what a booked case is worth.

  2. 02
    Tracking and compliance infrastructure

    Server-side conversion tracking, hashed identifiers where appropriate, clean confirmation URLs, attribution, and lead routing. A BAA is signed before launch.

  3. 03
    Creative production

    A launch batch of static, patient-story, educational, and doctor-led creative built around the procedures you want to grow. Not generic med-spa templates with your logo dropped on top.

  4. 04
    Campaign architecture

    Campaigns are built inside accounts owned by your practice. Your data, your history, your audiences, your assets. If you ever leave ClinicAds, they leave with you.

Then we improve the system every month
  1. 01
    Cost per booked consult

    We care about the number that gets a patient into your consultation room, not the cheapest possible form fill.

  2. 02
    Procedure mix

    More leads are not always better. If rhinoplasty, deep-plane facelift, breast augmentation, revision work, or body contouring drives better economics for your practice, we want acquisition moving in that direction.

  3. 03
    Creative iteration

    Plastic surgery advertising fatigues quickly. New concepts and variants are developed before the existing campaign dies, not three weeks afterward when performance has already collapsed.

  4. 04
    Lead response

    High-intent patients cool off quickly. Your lead-response system is built to contact new inquiries rapidly, route them correctly, and reduce the opportunities lost between form submission and consultation.

  5. 05
    Search and AI visibility

    Patients increasingly research surgeons across Google, ChatGPT, AI search, review platforms, social media, and third-party publications before making contact. We work to increase the likelihood your practice is visible throughout that process.

  6. 06
    One report you can actually understand

    What improved. What underperformed. Where money was lost. What we are changing next. No dashboard archaeology required.

Case studies

Measurable consults, surgeries, and ROAS.

Named where the practice has agreed to it, anonymised where it has not. Figures are the practice’s own reported numbers over the stated window.

Multi-surgeon practice · metro ~300,000
7.4xReturn on ad spend, month six

From invisible in ChatGPT to #1 in their market in six months

  • Ranked #1 for 11 of 15 tracked AI queries; top two for 13 of 15
  • Consult-to-surgery rate rose from 10% to 38%
  • +439% organic and AI search traffic against the pre-engagement baseline
  • PHI leaks closed, 0 Meta ad restrictions, +20% warm referrals

Practice, surgeons, and city withheld at the client's request. Figures are the practice's own tracking and ad accounts at month six of an ongoing engagement, and are not a guarantee of future performance.

Single-surgeon practice · Seattle, WA
12:1Return on ad spend, month eight

From invisible in AI search to the top four in three months

  • 8 of 10 tracked AI queries ranked #1–4 by month three, up from 0
  • +240% organic search traffic against the pre-engagement baseline
  • New website and patient funnel live in two weeks, at no additional charge
  • Three further practices referred by the client
“I have referred 3 friends to ClinicAds. David and his team are incredibly attentive, bright, and FAST. They built me a whole new funnel and website in 2 weeks at no additional charge.”
Surgeon and practice owner, Seattle, WA

Practice and surgeon names withheld at the client's request. Figures reflect month eight of an ongoing engagement, and are not a guarantee of future performance.

Stutman Plastic Surgery · Scottsdale, AZ
In progress

Answer-engine visibility build underway

Engagement began October 2026. Figures will be published at month six.

Built for a particular kind of practice. Not every one.

ClinicAds is probably a fit if
  • You care more about booked cases than lead volume
  • You know a facelift patient and a low-ticket injectable lead have completely different economics
  • You want marketing infrastructure built correctly, not patched together quickly
  • You want to know what happened after the lead came in
  • You want your practice to own its advertising accounts, data, and assets
  • You are willing to evaluate marketing over quarters instead of after seven days
  • You want an agency that can discuss acquisition economics, not just CPMs and click-through rates
ClinicAds is probably not a fit if
  • You are choosing an agency primarily based on who charges the least
  • You want someone to guarantee an exact number of surgeries by a specific date
  • You expect a mature acquisition system to be built and optimized in two weeks
  • You only want more leads, regardless of quality
  • You do not want visibility into which campaigns, creatives, or spend failed
Our guarantee

We guarantee the parts of the system we control.

We will not invent guarantees around things we cannot.

WE GUARANTEE
  • Your agreed-upon acquisition infrastructure will be built and configured within 30 days.
  • Your initial campaigns will be live on practice-owned accounts within 45 days, assuming required approvals and access are provided on time.
  • If the agreed-upon campaigns do not generate any qualified inquiries within the first 30 days after launch, we continue working at no additional management fee until they do.
  • New leads routed through the ClinicAds response system will receive an initial response within five minutes, 24/7, subject to system availability and the integrations agreed upon during onboarding.
  • Your practice owns the accounts, creative assets, tracking infrastructure, and campaign history built for you.
WE DO NOT GUARANTEE
  • A specific ROAS.
  • A predetermined number of booked consultations.
  • A fixed number of surgeries.
  • A specific amount of revenue by a specific date.

Those outcomes depend partly on variables no marketing agency controls: pricing, availability, consultation experience, financing, patient qualification, surgeon reputation, staff follow-up, and close rate. Any agency promising an exact number of surgeries before understanding those variables is selling certainty it does not have.

OBJECTIONS, HANDLED

How are you different from the partner I just fired?

  • How do I know you’ll move booked procedures, not just form fills?

    The contract is written that way. Reporting and pricing both tie to revenue attributable to channel, not impressions, not leads, not CPL. If the calendar doesn’t fill, we don’t get paid the back half.

  • My case value is $15k+. Does the math scale?

    Yes, and it gets more favorable. Higher case values let us bid confidently, hold quality higher, and ignore the cheap-lead trap.

  • What about Meta’s medical-ad restrictions and account bans?

    Ads run in your Business Manager, so your account history, pixel data, and audiences stay yours. We handle compliance review on every creative before launch, keep compliant variants in rotation, and queue replacements before policy hits, so a flag never costs you a week of spend.

  • How long until I see results?

    First booked consults typically land inside week 2. Steady-state lands around day 60–90, once we’re past the learning phase.

  • Are we locked in?

    90-day initial term, enough to get through learning and produce real data. Month-to-month after that.

  • How much should a plastic surgery practice spend on marketing?

    Most established practices run $5,000 to $10,000 a month in ad spend plus a management fee, targeting 5 to 10x on booked procedure value. The floor is set by how much data a campaign needs to optimise rather than by a percentage of revenue, and spending below it produces noise instead of a cheap test.

  • What is a good cost per booked consult for plastic surgery?

    It depends entirely on procedure value, which is why a single benchmark misleads. What matters is that cost per booked consult, multiplied by your consult-to-surgery close rate, stays well under your average case value. A practice closing 40 percent can pay far more per consult than one closing 15 percent.

  • Why do I get plenty of leads but few surgical candidates?

    Because the campaign is optimised for leads rather than for candidates. Free consultation offers convert cheaply and attract price comparison, which lowers cost per lead while raising cost per booked procedure. Those two numbers move in opposite directions and only one of them pays for operating room time.

  • Can I advertise before and after photos on Meta?

    Not reliably. Meta restricts before-and-after imagery and body-focused framing in cosmetic categories, and enforcement is inconsistent enough that building a campaign around it is fragile. Surgeon-led video and patient-story content carry the same persuasive weight without triggering review, which is why the media plan leans there.

  • How long until a plastic surgery campaign produces surgeries?

    First booked consults typically land in week two. Surgeries follow the practice's own consult-to-surgery timeline, which commonly runs 30 to 90 days including financing and scheduling. A trustworthy read on cost per booked procedure takes 60 to 90 days for that reason.

  • Should I market the practice or the surgeon?

    The surgeon, in this vertical. At this price point patients are choosing a person, not a facility, and board certification plus surgical judgment are the actual purchase criteria. Practice-level branding matters, but the surgeon is what patients search for, ask assistants about, and ultimately decide on.

  • How do I compete with a practice that has been in the market for 20 years?

    Not on broad terms where their domain history and review volume are strongest. Established practices are usually weakest on specific procedures, recent review velocity, and answer-engine visibility, because those require current work rather than accumulated history. Picking a narrower target and owning it completely beats competing everywhere.

  • Do I need a separate website for each procedure?

    No, separate pages. A page per procedure you actually want more of, written properly and internally linked, is the right structure. Separate domains split your authority and create an entity resolution problem that hurts both search and AI recommendation.

  • Is RealSelf worth paying for?

    The free profile is worth keeping accurate regardless, because it feeds the citation layer search engines and AI assistants use to verify you. Whether paid placement returns depends on your market and how much of your consult volume already comes through it, which is measurable before you commit.

  • How do I reduce consultation no-shows?

    Most of the gain comes from making rescheduling easy rather than from reminding harder, plus qualifying financially before the slot is committed. A patient who reschedules is retained; a no-show is usually lost. Surgeon consult time is the scarcest resource in the practice, which makes this the highest-value fix available.

  • Does my practice need HIPAA-compliant tracking if I only run ads?

    Yes. A plastic surgery practice is a covered entity, and a standard pixel on a procedure page or booking confirmation can transmit information indicating a person sought a specific treatment. That is protected health information. The fix is server-side tracking with hashed identifiers and PHI stripped from URLs.

  • What should I ask a plastic surgery marketing agency before hiring them?

    What number are we optimising toward and why that one; what attribution window are we measuring on and how did you choose it; which of my claims can we not make in an ad; and show me the report you send a client in a different vertical. If that last report is identical, you are buying a generic playbook.

  • Do I need video content or are photos enough?

    Video, and specifically the surgeon on camera. It is the only format that conveys judgment and manner, which is what a patient is actually assessing at this price point. It also survives platform policy better than before-and-after imagery, so it does more work per asset.

  • How many procedures should I advertise at once?

    Fewer than most practices try. Concentrating spend on the two or three procedures with the best combination of margin and demand produces a readable result faster and exits the learning phase sooner. Spreading the same budget across eight procedures usually means none of them gets enough data to optimise.

  • Can I run ads for BBL, labiaplasty, or other restricted procedures?

    Some procedure categories are restricted or prohibited outright on Meta and policies change without notice. Where a procedure cannot be advertised directly, the workable route is usually consultation-led and surgeon-led creative that does not name the restricted procedure in the ad. Every asset gets a policy check before launch.

  • What happens to my campaigns if my ad account gets suspended?

    Everything stops, which is why prevention matters far more than appeals. Suspensions usually follow accumulated policy flags rather than one incident. We keep creative reviewed before launch, maintain approved variants in reserve, and where appropriate run a backup business asset so a single restriction is not a total outage.

Stop paying agencies to generate leads.

Build a system designed to generate patients.

  • Booked consults
  • Better procedure mix
  • Faster follow-up
  • Cleaner attribution
  • More visibility where patients are searching

Forty-five minutes is enough to determine whether there is a meaningful opportunity at your practice.