01
SEO / GEO / AEO
- Local-pack + procedure-page rankings
- Visibility in ChatGPT, Perplexity, and AI Overviews
- Own the searches patients decide on
PLASTIC SURGERY MARKETING AGENCY
Growth partners for plastic surgery practices focused on booked procedures, not lead volume.
Paid media, creative systems, tracking infrastructure, and media production built for board-certified plastic surgeons, measured by booked consults, procedure mix, and revenue.
$4.2M+ booked case revenue generatedActive campaigns across US + CanadaMeasured on booked consults, not raw leads
30 minutes. No deck. No commitment.
$30–80K
Monthly revenue lift, first 90 days
10:1
Average first-year ROAS
<90 days
To measurable booked-procedure lift
$80–150
Typical cost per booked consult
All figures shown are agency averages, not guarantees.
THREE LAYERS · ONE SYSTEM
The patient acquisition system.
Search visibility, premium paid ads, and speed-to-lead booking, operated as one system so financially qualified patients ready for $10,000–$25,000 procedures, not price shoppers, reach your consult calendar.
01SEO / GEO / AEO
02PAID ADS
03SPEED-TO-LEAD BOOKING
- Local-pack + procedure-page rankings
- Visibility in ChatGPT, Perplexity, and AI Overviews
- Own the searches patients decide on
- Premium Meta + Google campaigns
- Booked consults at $80–150, not cheap leads
- 10:1 average first-year return on ad spend
- GHL SMS automation answers every lead in minutes
- Patients confirmed + qualified by text before the consult
- Automated reminders that cut no-shows
02
PAID ADS
- Premium Meta + Google campaigns
- Booked consults at $80–150, not cheap leads
- 10:1 average first-year return on ad spend
03
SPEED-TO-LEAD BOOKING
- GHL SMS automation answers every lead in minutes
- Patients confirmed + qualified by text before the consult
- Automated reminders that cut no-shows
Top to bottom, ownedOne team. One report.
WHO WE SERVE
Built for aesthetic medicine.
One acquisition system, tuned to the economics of each practice type. The same system works whether you call yourself a plastic surgery practice, a cosmetic surgery clinic, or an aesthetic surgery center — board certification and case economics matter, the label doesn’t.
ACQUISITION SYSTEM
Three systems. One acquisition engine.
Search visibility, premium paid advertising, and rapid lead follow-up operated as a single system, built around booked procedures.
Built for plastic surgery practices
01Service line
SEO / GEO / AEO
Get found by patients researching the procedure, before they ever see an ad.
Search visibility across Google and the AI answer engines patients now ask first. Procedure pages, local pack, and the citations that make AI assistants recommend your practice.
- Local-pack + procedure-page rankings
- Visibility in ChatGPT, Perplexity, and AI Overviews
- Google Business Profile optimization
- Content built around high-intent procedure searches
24/7Organic demand capture
This week4 posts
412
287
168
02Service line
Paid Ads
Premium campaigns that position your practice as the standard, never the discount option.
Meta and Google operated as one acquisition system with professionally produced creative. Audiences mapped by procedure intent, bidding tuned to booked consults.
- Premium Meta + Google advertising
- Professionally produced, compliant creative
- Lead qualification built into every funnel
- Optimized to booked consults, not form fills
5xTarget ROAS
03Service line
Speed-to-Lead Booking
Every lead answered in minutes, confirmed and qualified before they reach your consult room.
GHL SMS automation responds to every new lead instantly, qualifies them by text, and confirms the appointment, so your surgical calendar fills with patients who can afford the procedure and show up.
- GHL SMS automation on every new lead
- Confirmation + qualification by text before the consult
- Automated reminders that cut no-shows
- Performance dashboard + ROI tracking
<5 minLead response time
Pipeline
last 30 daysLive
last 30 daysLive
25%Booked
$3.93K
Booked revenue
$118
Cost / consult
Visits
12.4KInquiries
1,840Consults
318Booked
127Three systems, one team, one reportNo à la carte. No outsourcing. No silos.
REPORTING
Every dollar mapped to a booked procedure.
One live dashboard ties ad spend to pipeline, close rate, and revenue — so you see cost per booked consult and client revenue generated, not vanity lead counts.
▦Dashboard
📅 Last 30 days ▾◇
Opportunity: All pipelines▾
Opportunity: All pipelines▾
Conversion: All…▾
● LIVEROAS 11x
14
- Open – 7
- Abandoned – 3
- Won – 4
PIPELINE REVENUE
Won$32.8K
Abandoned$15.2K
Open$68.3K
Total pipeline
$68,320
WON REVENUE
48%
close rate
$32,794 won
Funnel
Plastic Surgery Pipeline▾
CUMULATIVENEXT STEP
New Lead $68.3K100%100%
Contacted $58.1K85%85%
Qualified $49.2K72%85%
Consult Booked60%83%
Proposal Sent48%80%
Negotiation36%75%
Won $32.8K48%100%
Stage
distribution
distribution
Plastic Surgery Pipeline▾
14
- New Lead$68.3K(48%) – 7
- Contacted$0(0%) – 0
- Qualified$9.8K(25%) – 1
- Consult Bkd$0(0%) – 0
- Won$32.8K(48%) – 4
- Abandoned$15.2K(0%) – 3
Ad spend
$12,000
Client revenue gen.
$132,000
Sample partner dashboard. Numbers are illustrative for demo purposes.
PROCESS
A four-step engagement. Three weeks to live.
No three-month onboarding. No fifteen-person kickoff call. We start by understanding your case mix and your front-desk reality, then build the measurement and creative system that goes live in your third week.
- 01
Audit & strategy
Week 1We pull six months of your ad spend, case mix, and intake numbers. Map the current funnel. Find the leak. Output: a one-page model showing what a $10–25k case can cost to acquire and what the campaign math needs to look like to hit it.
- 02
Measurement & compliance setup
Week 1–2Conversions API. Server-side GTM. Call tracking. Booked-consult webhook into Meta. Compliant landing pages stood up per procedure. HIPAA-aware infrastructure built before any campaign goes live.
- 03
Creative production
Week 2–3Professionally produced, compliant ad creatives built to position your practice as the standard. Static, video, and UGC-style assets your campaigns run on for months, refreshed as performance data comes in.
- 04
Launch & optimize
Week 3+Campaigns go live. Daily bid + budget management. Weekly creative refresh. Monthly read on booked surgeries, case mix, and revenue attributable to channel. You see the dashboard before we do.
3 weeks
From kickoff to live
120+
Creative assets per shoot
<24h
Slack response window
ANSWER ENGINE OPTIMIZATION
Patients ask AI first. We make sure it answers with you.
Search moved. Prospective patients now ask ChatGPT, Perplexity, and Google AI Overviews who to see — and take the answer at face value. We run the same playbook on your practices that we ran on ourselves.
ChatGPTAsked: “Shortlist marketing agencies that do SEO, Google, Meta, and CRM follow-up for a plastic surgery practice”
“ClinicAds — probably the closest match to what you're describing. Their offering is unusually close to your entire request: SEO/GEO/AEO + Google + Meta + speed-to-lead + CRM/SMS automation. They specifically position their plastic-surgery service around booked procedures rather than raw lead volume.”
ChatGPT, unprompted, in response to a prospect’s own search
What to expect, month by month.
Month 1–3
You own your radius.
Entity, schema, and answer-shaped content go live first. Practices typically become the recommended answer inside roughly a 50-mile radius — the searches happening in your own market, where a patient is choosing between you and the clinic across town.
Month 3–6
You own the state.
Coverage widens from local to statewide as citations, reviews, and procedure-level pages compound. The practice starts surfacing for unbranded statewide queries, not just the ones naming your city.
Month 6–12+
Patients travel to you.
At this stage practices get recommended across state lines. That is where the high-value cases come from: patients who will fly in for a procedure, found you through an AI assistant, and arrived already convinced.
Timelines reflect typical outcomes across partner practices; they are not guarantees. Ranking speed varies with market density, existing domain history, and review volume.
OBJECTIONS, HANDLED
How are you different from the partner I just fired?
How do I know you’ll move booked procedures, not just form fills?
The contract is written that way. Reporting and pricing both tie to revenue attributable to channel, not impressions, not leads, not CPL. If the calendar doesn’t fill, we don’t get paid the back half.My case value is $15k+. Does the math scale?
Yes, and it gets more favorable. Higher case values let us bid confidently, hold quality higher, and ignore the cheap-lead trap.What about Meta’s medical-ad restrictions and account bans?
Ads run in your Business Manager, so your account history, pixel data, and audiences stay yours. We handle compliance review on every creative before launch, keep compliant variants in rotation, and queue replacements before policy hits, so a flag never costs you a week of spend.How long until I see results?
First booked consults typically land inside week 2. Steady-state lands around day 60–90, once we’re past the learning phase.Are we locked in?
90-day initial term, enough to get through learning and produce real data. Month-to-month after that.How much should a plastic surgery practice spend on marketing?
Most established practices run $5,000 to $10,000 a month in ad spend plus a management fee, targeting 5 to 10x on booked procedure value. The floor is set by how much data a campaign needs to optimise rather than by a percentage of revenue, and spending below it produces noise instead of a cheap test.What is a good cost per booked consult for plastic surgery?
It depends entirely on procedure value, which is why a single benchmark misleads. What matters is that cost per booked consult, multiplied by your consult-to-surgery close rate, stays well under your average case value. A practice closing 40 percent can pay far more per consult than one closing 15 percent.Why do I get plenty of leads but few surgical candidates?
Because the campaign is optimised for leads rather than for candidates. Free consultation offers convert cheaply and attract price comparison, which lowers cost per lead while raising cost per booked procedure. Those two numbers move in opposite directions and only one of them pays for operating room time.Can I advertise before and after photos on Meta?
Not reliably. Meta restricts before-and-after imagery and body-focused framing in cosmetic categories, and enforcement is inconsistent enough that building a campaign around it is fragile. Surgeon-led video and patient-story content carry the same persuasive weight without triggering review, which is why the media plan leans there.How long until a plastic surgery campaign produces surgeries?
First booked consults typically land in week two. Surgeries follow the practice's own consult-to-surgery timeline, which commonly runs 30 to 90 days including financing and scheduling. A trustworthy read on cost per booked procedure takes 60 to 90 days for that reason.Should I market the practice or the surgeon?
The surgeon, in this vertical. At this price point patients are choosing a person, not a facility, and board certification plus surgical judgment are the actual purchase criteria. Practice-level branding matters, but the surgeon is what patients search for, ask assistants about, and ultimately decide on.How do I compete with a practice that has been in the market for 20 years?
Not on broad terms where their domain history and review volume are strongest. Established practices are usually weakest on specific procedures, recent review velocity, and answer-engine visibility, because those require current work rather than accumulated history. Picking a narrower target and owning it completely beats competing everywhere.Do I need a separate website for each procedure?
No, separate pages. A page per procedure you actually want more of, written properly and internally linked, is the right structure. Separate domains split your authority and create an entity resolution problem that hurts both search and AI recommendation.Is RealSelf worth paying for?
The free profile is worth keeping accurate regardless, because it feeds the citation layer search engines and AI assistants use to verify you. Whether paid placement returns depends on your market and how much of your consult volume already comes through it, which is measurable before you commit.How do I reduce consultation no-shows?
Most of the gain comes from making rescheduling easy rather than from reminding harder, plus qualifying financially before the slot is committed. A patient who reschedules is retained; a no-show is usually lost. Surgeon consult time is the scarcest resource in the practice, which makes this the highest-value fix available.Does my practice need HIPAA-compliant tracking if I only run ads?
Yes. A plastic surgery practice is a covered entity, and a standard pixel on a procedure page or booking confirmation can transmit information indicating a person sought a specific treatment. That is protected health information. The fix is server-side tracking with hashed identifiers and PHI stripped from URLs.What should I ask a plastic surgery marketing agency before hiring them?
What number are we optimising toward and why that one; what attribution window are we measuring on and how did you choose it; which of my claims can we not make in an ad; and show me the report you send a client in a different vertical. If that last report is identical, you are buying a generic playbook.Do I need video content or are photos enough?
Video, and specifically the surgeon on camera. It is the only format that conveys judgment and manner, which is what a patient is actually assessing at this price point. It also survives platform policy better than before-and-after imagery, so it does more work per asset.How many procedures should I advertise at once?
Fewer than most practices try. Concentrating spend on the two or three procedures with the best combination of margin and demand produces a readable result faster and exits the learning phase sooner. Spreading the same budget across eight procedures usually means none of them gets enough data to optimise.Can I run ads for BBL, labiaplasty, or other restricted procedures?
Some procedure categories are restricted or prohibited outright on Meta and policies change without notice. Where a procedure cannot be advertised directly, the workable route is usually consultation-led and surgeon-led creative that does not name the restricted procedure in the ad. Every asset gets a policy check before launch.What happens to my campaigns if my ad account gets suspended?
Everything stops, which is why prevention matters far more than appeals. Suspensions usually follow accumulated policy flags rather than one incident. We keep creative reviewed before launch, maintain approved variants in reserve, and where appropriate run a backup business asset so a single restriction is not a total outage.
CLOSE
Ready to grow? Let’s align.
30 minutes. No deck. An honest look at where your funnel leaks. If we can’t move the number, we’ll say so.
Booked instantly, confirmed within 24 hours