SCOPE OF WORK · SURGERY

Three systems, run as one.

This is the entire scope. Not a menu of twelve services, three systems that compound: paid media puts you in front of the patient, search visibility makes you the answer before they ever click an ad, and speed-to-lead makes sure the ones who raise a hand actually get booked. Everything we do for a practice lives inside one of the three.

See the three systems

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THE THREE SYSTEMS

Paid media. Search visibility. Speed to lead.

Every engagement runs all three. They are not add-ons priced separately, they are one acquisition engine, and the mix of effort shifts based on where your practice is actually losing patients.

01 / 03

Paid media

Premium Meta and Google campaigns with professionally produced creative. Never discounts, Groupon offers, or cheap lead generation. Creative is produced, tested, and retired on a weekly cadence, and the whole account is optimized against booked consults rather than form fills.

02 / 03

SEO / AEO

Local-pack and procedure-page rankings, plus visibility inside the answer engines patients now ask first: ChatGPT, Perplexity, and Google AI Overviews. Your service pages get rebuilt for how patients actually search now, alongside your Google Business Profile.

03 / 03

Speed-to-lead optimization (GHL)

SMS automation answers every lead within minutes, qualifies patients financially and medically by text before the consultation, confirms the appointment, and cuts no-shows with automated reminders. ROI dashboards track every step from ad click to booked procedure.

Underneath all three: HIPAA-aware advertising architecture. Server-side GTM, Meta Conversions API, SHA-256 hashing, PHI-stripped URLs, and a signed BAA. Meta and Google will not sign one, which is exactly why the stripping has to happen before data ever reaches them.

OWNERSHIP

Or own the whole system yourself.

The same three systems, built inside your own accounts over 90 days, your team trained to run them, and every account, asset, and workflow transferred to you at the end. No retainer after day 90.

Want to take it in-house?

HOW WE WORK TOGETHER

Audit, build, run. Three steps.

Step 1

Audit

Two-week funnel + creative + measurement audit. Output is a deck, a one-page acquisition model for your practice, and a yes/no on whether we’re the right fit. Free if we end up working together.

Step 2

Build

Tracking rebuild, landing pages, creative production, account structure. 30 days from kickoff to first campaigns live, sometimes faster.

Step 3

Run

Weekly reporting tied to booked consults. Monthly read on revenue. Quarterly strategy review. Month-to-month after the initial 90-day term.

WHO THIS WORKS FOR

Practices we tend to work well with.

01Plastic-surgery practices in the $3M–$30M revenue band, with at least one surgeon and a working front desk. Multi-location groups are welcome but not required.
02Med spa / injectables practices where the average ticket is $400+ and there’s a clear path from first consult to repeat client.
03Practices where the front desk converts at least 30% of consults to procedures. If your close rate is lower than that, paid acquisition will amplify the problem; we’ll tell you on the audit call rather than waste your spend.

Honest exclusions

, Practices in markets where Meta and Google severely restrict aesthetic-medical advertising (we’ll know in 5 minutes whether your geo qualifies).
, Practices currently spending less than $5k/month on paid ads, under that floor the math doesn’t favor agency engagement, and you’re better off running it in-house with our audit deck as a guide.

30 minutes. No deck. Just the audit conversation.

If we’re a fit, we’ll book a longer working session and start the audit. If we’re not, you’ll leave the call with a clearer picture of what to fix, at no charge.

Book the audit call

Booked instantly, confirmed within 24 hours